| Index | Winter Haven | Florida | National |
| Income per capita | $26,158 | $27,598 | $29,829 |
| Median household income | $48,560 | $48,900 | $55,322 |
| Median income owner occupied | $59,195 | $59,209 | $70,586 |
| Median income renter occupied | $35,194 | $34,622 | $35,192 |
| Median earnings male | $30,928 | $31,444 | $36,919 |
| Median earnings female | $26,994 | $25,332 | $26,250 |
| Unemployment rate | 2.3% | 4.9% | 4.7% |
| Poverty level | 16.7% | 16.1% | 15.1% |
| Labour Type | Male | Female |
| Construction industry | 12.9% | 12.9% |
| Manufacturing sector | 9.0% | 9.0% |
| Financial & insurance services | 3.0% | 3.0% |
| Wholesale & retail services | 22.1% | 22.1% |
| Public administration | 3.1% | 3.1% |
| Transportation, warehousing & utilities | 9.6% | 9.6% |
| Education, health & social services | 9.4% | 9.4% |
| Other | 27.4% | 27.4% |
| City | Population | Household Income | National Avg. |
| Lakeland Highlands, FL | 11,575 | $90,338 | 63.3% |
| Highland Park, FL | 203 | $73,250 | 32.4% |
| Highland City, FL | 11,392 | $68,555 | 23.9% |
| Cypress Gardens, FL | 10,040 | $67,154 | 21.4% |
| Eagle Lake, FL | 2,758 | $59,583 | 7.7% |
| Winter Haven, FL | 42,933 | $48,560 | 12.2% |
| City | Population | Household Income | National Avg. |
| Goose Creek, SC | 42,944 | $74,730 | 35.1% |
| Fond du Lac, WI | 42,944 | $54,587 | 1.3% |
| Vaudreuil-Dorion, QC | 42,920 | n/a | |
| St. Thomas, ON | 42,918 | n/a | |
| DeKalb, IL | 42,961 | $44,223 | 20.1% |
| Winter Haven, FL | 42,933 | $48,560 | 12.2% |
Here are the best places to live in Florida
See the best places to live in Winter Haven
Check out the 10 safest cities in Florida
Most Dangerous States In The US