| Index | Winter Haven | Florida | National |
| Income per capita | $26,158 | $27,598 | $29,829 |
| Median household income | $48,560 | $48,900 | $55,322 |
| Median income owner occupied | $59,195 | $59,209 | $70,586 |
| Median income renter occupied | $35,194 | $34,622 | $35,192 |
| Median earnings male | $30,928 | $31,444 | $36,919 |
| Median earnings female | $26,994 | $25,332 | $26,250 |
| Unemployment rate | 2.3% | 4.9% | 4.7% |
| Poverty level | 16.7% | 16.1% | 15.1% |
| Labour Type | Male | Female |
| Construction industry | 12.9% | 12.9% |
| Manufacturing sector | 9.0% | 9.0% |
| Financial & insurance services | 3.0% | 3.0% |
| Wholesale & retail services | 22.1% | 22.1% |
| Public administration | 3.1% | 3.1% |
| Transportation, warehousing & utilities | 9.6% | 9.6% |
| Education, health & social services | 9.4% | 9.4% |
| Other | 27.4% | 27.4% |
| City | Population | Household Income | National Avg. |
| Lakeland Highlands, FL | 11,575 | $90,338 | 63.3% |
| Highland Park, FL | 203 | $73,250 | 32.4% |
| Highland City, FL | 11,392 | $68,555 | 23.9% |
| Cypress Gardens, FL | 10,040 | $67,154 | 21.4% |
| Eagle Lake, FL | 2,758 | $59,583 | 7.7% |
| Winter Haven, FL | 42,933 | $48,560 | 12.2% |
| City | Population | Household Income | National Avg. |
| Goose Creek, SC | 42,944 | $74,730 | 35.1% |
| Fond du Lac, WI | 42,944 | $54,587 | 1.3% |
| Vaudreuil-Dorion, QC | 42,920 | n/a | |
| St. Thomas, ON | 42,918 | n/a | |
| DeKalb, IL | 42,961 | $44,223 | 20.1% |
| Winter Haven, FL | 42,933 | $48,560 | 12.2% |
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