| Index | Willits | California | National |
| Income per capita | $26,339 | $31,458 | $29,829 |
| Median household income | $33,007 | $63,783 | $55,322 |
| Median income owner occupied | $53,995 | $86,568 | $70,586 |
| Median income renter occupied | $20,983 | $43,419 | $35,192 |
| Median earnings male | $29,475 | $36,599 | $36,919 |
| Median earnings female | $19,911 | $27,020 | $26,250 |
| Unemployment rate | 5.6% | 5.5% | 4.7% |
| Poverty level | 22.9% | 15.8% | 15.1% |
| Labour Type | Male | Female |
| Construction industry | 9.3% | 9.3% |
| Manufacturing sector | 7.9% | 7.9% |
| Financial & insurance services | 0.0% | 0.0% |
| Wholesale & retail services | 13.5% | 13.5% |
| Public administration | 8.3% | 8.3% |
| Transportation, warehousing & utilities | 11.2% | 11.2% |
| Education, health & social services | 11.7% | 11.7% |
| Other | 32.4% | 32.4% |
| City | Population | Household Income | National Avg. |
| Calpella, CA | 620 | $87,143 | 57.5% |
| Brooktrails, CA | 4,559 | $75,598 | 36.7% |
| Potter Valley, CA | 374 | $55,917 | 1.1% |
| Redwood Valley, CA | 1,812 | $48,824 | 11.7% |
| Comptche, CA | 142 | $33,696 | 39.1% |
| Willits, CA | 4,895 | $33,007 | 40.3% |
| City | Population | Household Income | National Avg. |
| Davison, MI | 4,896 | $47,277 | 14.5% |
| Coarsegold, CA | 4,893 | $71,846 | 29.9% |
| Emerald Lake Hills, CA | 4,893 | $250,001 | 351.9% |
| Houlton, ME | 4,897 | $43,625 | 21.1% |
| Long View, NC | 4,898 | $39,174 | 29.2% |
| Willits, CA | 4,895 | $33,007 | 40.3% |
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