| Index | Imperial | Lakeland | Florida |
| Income per capita | $18,139 | $29,398 | $27,598 |
| Median household income | $40,574 | $50,136 | $48,900 |
| Median income owner occupied | $0 | $61,756 | $59,209 |
| Median income renter occupied | $0 | $39,549 | $34,622 |
| Median earnings male | $33,281 | $36,077 | $31,444 |
| Median earnings female | $30,556 | $27,587 | $25,332 |
| Unemployment rate | 2.7% | 3.4% | 4.9% |
| Poverty level | n/a | 15.5% | 16.1% |
| Labour Type | Male | Female |
| Construction industry | 6.8% | 6.8% |
| Manufacturing sector | 8.5% | 8.5% |
| Financial & insurance services | 44.6% | 44.6% |
| Wholesale & retail services | 13.3% | 13.3% |
| Public administration | 0.0% | 0.0% |
| Transportation, warehousing & utilities | 3.4% | 3.4% |
| Education, health & social services | 7.8% | 7.8% |
| Other | 15.6% | 15.6% |
| City | Population | Household Income | National Avg. |
| Lakeland Highlands, FL | 11,575 | $90,338 | 63.3% |
| Fuller Heights, FL | 11,989 | $69,429 | 25.5% |
| Highland City, FL | 11,392 | $68,555 | 23.9% |
| Homeland, FL | 231 | $65,417 | 18.2% |
| Medulla, FL | 11,336 | $60,804 | 9.9% |
| Lakeland, FL | 110,335 | $50,136 | 9.4% |
| City | Population | Household Income | National Avg. |
| Gresham, OR | 110,456 | $58,250 | 5.3% |
| Richmond, CA | 110,051 | $72,463 | 31.0% |
| Miami Gardens, FL | 110,767 | $46,760 | 15.5% |
| Everett, WA | 110,840 | $66,023 | 19.3% |
| Billings, MT | 109,705 | $60,032 | 8.5% |
| Lakeland, FL | 110,335 | $50,136 | 9.4% |
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